Semiotic Analysis of Political Communication Campaigns: 2018 Presidential Election Example

Abstract

It is thought that a message sent in the use of semiotics in communication studies is shaped within the framework of the codes it carries. Thus, these codes are included in many fields of study, so the usage area of ​​semiotics is expanding. The use of promotional activities to influence the decisions of the people in the democratization process, the image of the leader, logo, slogans, election campaigns of the parties, etc. Indicators are produced with sources such as. Thanks to the electorate, the administrators are determined, and besides voting, the electorate. In this study, the narratives used in political communication campaigns were questioned on the posters of the parties participating in the 2018 presidential elections and analyzed in terms of semiotics by using Roland Barthes' denotation and connotation analysis. Influences the democratic administrations through activities such as forming a pressure group and protesting. Posters in election campaigns highlight both the candidate and the party in terms of color, language, background, or some indicators used. Therefore, a code is created with each indicator used and the target audience is expected to open this code.