Dijitalleşme ve Teknolojik Gelişmelerin Türkiye’de Sigortacılık Sektörüne Etkilerinin İncelenmesi: SWOT Analizi ile Bir Uygulama
Keywords:
Insurtech, Digital Insurance, SWOT AnalysisAbstract
Developments in technology in the 21st century, called as the 'Digital Age', have paved the way for radical changes in the insurance industry.The widespread use of the Internet and developments in information technologies have directly affected the operating processes and marketing strategies of insurance companies. Digitalization, social media, smart devices, Internet of Things, artificial intelligence, Blockchain and mobile applications are the main concepts used in insurance technologies, also called Insurtech. In this study, after giving descriptive information about the effects of technology and digitalization on the Turkish insurance sector, the effects of these developments on the insurance system were examined with SWOT Analysis. As a result of the analysis, it has been determined that digitalization and technology in the Turkish insurance market have triggered a major change and transformation process in the insurance sector. In the future, it is expected that these trends will become even more evident and the insurance industry will provide services in a more innovative way. However, the increased use of technology in the sector has brought about various problems such as data security violations and compliance problems with digital applications.
Key Words: Insurtech, Digital Insurance, SWOT Analysis
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